Notes from the work
HOW I
SEE IT.
On designing businesses, building with AI
and connecting the pieces.
Before you build, get clear.
The first useful decision is usually about the problem, not the deliverable.
Read the note02 / Business designWhat happens after the attention?
The enquiry is the beginning of a customer journey. Design what happens next.
Read the note03 / AI in practiceGive AI a job. Then check the work.
Start with a useful outcome, give it context, and keep judgement in the loop.
Read the note